The Basics Of Landing Page Design
December 13th, 2011 by posting
If you are new to the idea of Internet Marketing you may be confused about the topic of landing page design and wonder what a landing page is, why using one can be of benefit to you, and what best practices should you adopt to successfully do so.
Follow these tips and you’ll know exactly what your looking for in this necessity.
For the newbies:
A (good) Landing page design is pretty much an advertisement on your website. It is the first thing that you want your viewers to see, and the purpose behind it is to catch their interest and convince them to buy into your service/product.
The Call-To-Action
Starting with the first box you see, to the testimonials, a landing page design, should all come together to focus on a single, very clear action.
You might be collecting people emails to send the information, and use the emails as a means of constantly having access to a specific market, to send out information about related products.
Landing page design and conversions
A website’s conversions ratio is depicted by the amount of consumers that see your web page, divided by the number of those who buy into your call-to-action. The higher this ratio, the more sales you get.
How well you convert is what defines you as a marketer and your website as successful.
Focus Your Message
If you want to get as much as you can out of each visit, it is important that you state your message as clearly as possible, using as little words as possible.
People live in a strange world within their minds, and if you do not hold on to their attention as well as you can, they will find a way to distract themselves off course.
Maintain Simplicity
A landing page design shouldn’t have anything on it that leads people off that page.
A landing page is designed for one thing only, whether you’re gathering emails making transactions, you ultimate goal is to make money, anything that does not correspond with this is counterproductive.
Record Your Progress
Make sure that you have a system for measuring your progress, more commonly using Google Analytics. Unless you have a clear report ready about your statistics at any given moment, you are basically shooting in the dark.
Do you know the average amount of time people spend on your landing page?
How many people are you converting?
What are people focusing on when they see your landing page design?
If you do not have this info on hand, then you can’t possible find out whether you are doing the right thing.
Always Be Testing
There are many elements that contribute to landing page design. Words, pictures and images, buttons, and colors are just some of the individual components that make up the whole page.
By modifying any elements on your landing page, you will ultimately be modifying the reactions that you get from your potential prospects.
If you are measuring, you can test one against the other to continually improve your conversion rate.
The Finale
Whether you succeed or fail all boils down to how well your landing page design communicates your message. In order for you to convince your visitors to submit to your call-to-action, you need to give them all you got in terms of a quick and strong pitch.
Focus your message, test your elements, and measure the outcomes so you can refine your page. When your conversion rate is up and you are succeeding, you will appreciate the attention you paid to your landing page design.
