Optimize Your Internet Videos – How to Do Video SEO

February 13th, 2009 by SEO

People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:

In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
Don’t forget to encode the keywords you are targeting into your video. Try to use the word “video” as much as possible, make sure the word “video” is used in your title, description, meta data etc.
Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.
It is advisable to create a separate sitemap just for your videos in your site and try to keep your video files in one directory this would help the web crawlers to locate your video files speedily and effortlessly.
It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
Keep a keyword friendly URL structure that uses a few of your main keywords in the url string.
Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.
Try to keep one video per page and put all video pages into the same directory or folder.

Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:

With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating.

Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

1 Comment »

One Response to “Optimize Your Internet Videos – How to Do Video SEO”

on 23 Feb 2009 at 2:06 pm Justin Brooke

There is a need to pay attention to videos and what videos can do since these videos have been helping a number of site owners for a long time.