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Understanding Web Hosting Bandwidth

August 24th, 2008 by Adam

“Bandwidth” is a title that you may have heard many web hosts, including your own, discussing from time to time. A simple definition of this term is that is how much data is passed over an internet connection from one set to another. Bandwidth is one of the most important services that a web host can provide and is usually measured in how bits are sent each second. The amount of data being used on a website varies depending on what the the website is being used for. Sites where there is a lot of interaction and communication will take up a bigger bandwidth and this means sites like forums or blogs take up more bandwidth than a more common website. These sites offer far more interaction with the opportunity to load up content and add debate or opinions which is why they take up more bandwidth. These websites will have a greater amount of traffic in comparison to standard websites provided by firms which is another reason why in comparison, the amount of bandwidth that is used by communication or network sites will be much higher.

To define bandwidth mathematically one can say that, if your website is of 10 KB and the total number of hits is 20 per day, then your bandwidth would be 10 x 20 bites and if you want a monthly report multiple it with 30. Bandwidth is sometimes measured in bytes also.

Many people get confused about how to translate the sizes but an easy way to remember it is that one byte is the equivalent of eight bits. The next step up is 1 kilobyte and this is the equivalent of 1024 bytes.

Another thing that can cause an ineffectual use of bandwidth is a vast number of pictures or a lot of user comments or remarks. It also makes sense that a person who has heavy usage on the internet including products that have a large size will invariably use a huge amount of bandwidth. This places a huge deal of importance on getting the right website from your web provider. The greater amount of visual, audio and graphical that is on a website, the greater the need for bandwidth will become. It is not always possible for a website provider to live up to the promises they make, so it is important to research them properly. As in all walks of life, having a provider who can meet all your needs is an important aspect when choosing your website host.

Understand the amount of bandwidth that fits your requirements.

When you are considering the amount of bandwidth that your site will require, there are many things to consider. There are many influences on the answer that is best for you and particular attention must be attributed to mathematic and technical issues. The available bandwidth will limit the amount of items you can offer on your website so for current and future projects, consideration has to be made. Given that it is likely you will want to update your website over time, it is advisable to leave some bandwidth in store to allow for progression. Allowing yourself the opportunity to contemplate how much bandwidth is needed for your site can allow you to make the best decision possible. A good way to get the best advice is to ask your web provider for advice about what would be the best product for you. The simplest way to determine the amount of bandwidth you need to use is on a monthly basis and this is why the majority of providers offer measurements in this manner. A way to measure bandwidth can be seen as:

Average number of times a page is viewed multiplied by the average number of visitors to your site on a daily basis multiplied by a variable factor multiplied by how many days in a month, with 30 being a good average.

To ensure the best use of your site, many website owners decide to offer a larger amount of bandwidth and an equation for this would be:

[(Visitors per day x number of pages looked at x size of the page) added to (the size of downloads per day x the size of the file downloaded) times the maximum number of days in a month (31) times by a variable factor.

Note: The above calculations all use an average figure to obtain the most relevant return.

Links between website traffic and bandwidth usage:

There is a strong correlation between bandwidth usage and the amount of traffic a website gets. The best judge of this is quite often the visitors to a website as they will have first hand experience of undertaking actions of the site. This can be seen if a visitor wishes to download a music track or a video from the site. This creates traffic between the visitors’ computer and the website. The bandwidth this takes up can be very low if the user has a rapid internet connection, which helps the file to download in a short space of time. The opposite can be said if the user has a very slow connection and this will result in a long download time and a large amount of bandwidth being used. This is very important if you are trying to keep note of how many bits are being transferred as this is what is classed as traffic.

How to cut down bandwidth usage?

Sometimes a bill can come out of the blue that leaves you catching your breath and the same can be said for your monthly bandwidth bill. If you have a pre arranged bandwidth limit, it is simple for your provider to state that you have went over your limit and charge you accordingly whilst requesting you reduce your usage. This request can leave many users not knowing what to do and what they should do for the best.

Each website is populated by a number of files and each file has a corresponding size. If a visitor comes to your site and accesses these files, there will be an impact on the amount of bandwidth that your site uses. Remember that it is your website and you can influence the use of by reducing or increasing the usage depending on the needs of the site. Given that it is your website, you can impose limits on the number of files or downloadable content that is made available on your site. Each individual file can have a large size by itself and if it is downloaded by a large number of users can have a great impact on the bandwidth that is being used. Anything that increases bandwidth use will increase the cost you incur. A simple example of this can come in a large graphic that is on your homepage which each visitor is required to download. If this happens a lot of times the amount of bandwidth being used will become excessive. Some people may decide to take this page away from their site but this is not always an option so it may be worthwhile trying to reduce the size of graphics or logos available. These changes may not seem a lot but it may make a noticeable difference when your next bill comes from your web host provider. Another opportunity to improve the amount of bandwidth you site uses is to take advantage of Cascading Style sheets as it is based around HTML files and these have a much smaller size.

Some bandwidth tips:

  • Be able to have a rough estimate of the amount of visitors that access your site or may be likely to access your site at a later date. You can see why it can be of use to have a projection for monthly usage.
  • There are options to buy un-metered bandwidth hosting. In such a plan you are charged higher than nay normal shared or dedicated hosting plan and in return the usage will be unlimited. The host won’t monitor the bandwidth rating which is reflected on the left hand side of the control panel.
  • When altering your website, ensure you make a note of the changes to allow your estimates to be up to date and more accurate.
  • If you can, keep the number of visitors comments to a minimum. You may wish to allow only pre-approved or carefully selected comments onto your site.
  • Talk to your web hosting company regularly for upgrading your website. Upgrading doesn’t always mean that there will be an increase in the bandwidth consumption. But this can also decrease the consumption of bandwidth by elimination unnecessary files.
  • Rather than hosting things like Java Script within your site, try having them hosted with an external agent.
  • If you resize any of your graphics or logo, remember to refresh and upload to ensure your bandwidth usage is kept to a minimum.

It is your web host that can guide you bets on bandwidth. Selection of the right web host can matter if your want a proper guidance on web hosting services. The structure and the content of the WebPages would definitely determine the bandwidth expenses. But the effective guidance from the web hosts can equally help you on this regard. Bandwidth theft is a common practice in which the people use other sites images by simply linking them with another page. Such practices, without notice, can be punishable and should not be practices. So if you are a novice, and your website owner advises you on this then always try to avoid. Before discussing with the web host regarding bandwidth and always better to make a study and some research on bandwidth. Your website developers can also guide you extensively in informing about the techniques to save bandwidth.

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