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Optimising your web site with legitimate backlinks

October 25th, 2008 by Adam

Other website owners are constantly seeking out websites to whom they can set up a link or form whom they can receive a link. Such links increase your ranking in the search engines. In order to attract such links you need to have good content. This is also essential in order to keep the interest of your visitors

Be wary of link farms - services who offer to attract 1000’s of free links to your website. Most of these deeply “black hat” techniques which will result in your website being penalised or black listed by the search engines.

In spite of the “black hat” practices of some, building backlinks is a significant process to be followed for improving your web site’s optimisation. This will result in a higher PR score and improved ranking in search engine results

The following are however offered as simple to follow guidelines to assist your link building program.You should not be off handed to your handling of requests you get from web administrators seeking a link to you or you linking to them.

  1. Check to ascertain if the site is diluted by a multitude of outgoing links and few inbound links. This is particularly important if the outgoing links are unrelated to the site’s own content.
  2. Check the relevance of the site’s content and theme to your own internet site. Unsuitable links do you no favours with the SEs.
  3. Check the relevance of the site’s content and theme to your own internet site. Unsuitable links do you no favours with the SEs.
  4. Check the relevance of the site’s content and theme to your own internet site. Unsuitable links do you no favours with the SEs.
  5. Be careful with requests received from any link farming web services that is free. If you wish to these types of services, be sure to pay the subscription and then rigourously apply filters carefully to the sources of any request.
  6. Ascertain whether the outgoing links have the NOFOLLOW tage. If they do then you’ll get restricted value (if any) by the search engines for such links.

At the end of the day your link building program is a long term strategy that requires commitment, time and resilience. It can pay off handsomely if done correctly. If you’re not interested in doing this yourself you are able to engage SEO specialists who supply such a particular service.

Because well ranked websites will invariably receive many requests for backlinks each day you will need to personalise your requests and be sure that they are directed to the individual, not a generic email address. Take some time to research the website identifying who is responsible for maintaining the site and the email address you can use to contact them. Social networks can prove invaluable in doing this and finding such information.

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