A New Generation of MLM
August 22nd, 2008 by Adam
Everyone is familiar with the Direct Sales Business Model. Who didnt know the Avon Lady down the street, or try on her first makeup at a Mary Kay Party? Pampered Chef and Tastefully Simple Catalogues abound at my office and, Im sure, in many others.
I flip through those catalogues as I’m heating up my lunch in the breakroom, and I wonder, “How is Direct Sales working out for these people?” Are they loving their jobs and bringing in a large income, or are they discouraged by the amount of “no’s” they receive?
Traditionally, there was only one kind of person who could succeed at direct sales. You know the type: a born salesperson, extremely forward, charismatic and more than slightly pushy. Anyone who didn’t possess those characteristics in exactly the right order and quantities failed, failed quickly, and more importantly, failed with a grudge against mlm’s of all kinds.
It’s a shame that the true virtues of mlm are hidden under the stigmas of traditional marketing tactics. Who doesn’t want to work from home? Who doesn’t want to supplement his or her income without having to deal with a schedule and wages someone else decided on? Who doesn’t want to be a part of a company they really believe in? Yet many don’t, because of previous bad experiences with mlm.
MLM can be a wonderful source of residual income, if it is gone about from the right angle. It doesn’t have to take a pushy, stereotypical salesperson anymore, either. Advances in technology have opened up new ways to market business opportunities and products that are unrecognizable from past tactics.
Using the Internet, network marketers can now attract prospects to them, by offering a real value in informative web content before ever trying to sell anything to anyone. There is a whole big world out there that can be reached using the web, a big world that can provide you with residual income.
That makes the idea of prospecting in your cul-de-sac neighborhood seem asinine, doesn’t it? That’s because your neighborhood, your local grocery store, your office, or even your whole town, are ultimately limited markets. You may make income, but it won’t be residual income. Your home business will eventually reach a plateau.
With Internet marketing, you’re working with a global field. Your stream of prospects and your earnings are limitless. With this new form of network marketing, distributors do not have to waste their time and energy chasing down prospects that may or may not be interested. The Internet is geared toward seekers. Therefore, those who find your home business on the web will do so because they have sought it out themselves.
Attraction marketing makes the marketer a sought-after commodity. No more blind pursuit, no more endless warming up of indifferent leads. With attraction marketing, the work is almost done by the time you begin contact with leads. You can choose the most highly qualified to work with, and yes, you decide how much money you earn. After it’s begun, this state of being pursued perpetuates itself. Everyone wants to wear the most popular labels. It’s written into the Law of Attraction.
Another plus of this system is that network marketers are able to earn money while they get their businesses started. They can do this by selling advertising space on their website, or by partnering with a similar company to promote their products for a commission. While getting their MLM off the ground, they need not pay for advertising, because there are many avenues for free advertising, like YouTube and EzineArticles. The business marketing can fund itself, so that the distributors are not desperate or disheartened.
That’s a far cry from the sales reps of our mothers’ day, far from the indignity being turned down repeatedly by prospects! Network marketers today are Consultants, respected authorities in their fields, and they’re earning residual income simply by leveraging the Internet. Take a fresh look at network marketing. You’ll be glad you did.
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